When it comes to Raid: Shadow Legends, it's not just about promoting new heroes—it's about making them come alive, vibrant, and unforgettable, so fans can't wait to dive back into the game. TikTok and its talented cosplay influencers became our powerhouse for content that not only grabs attention but also pulls audiences into the game's unique world. And of course, we brought our magic to the table, creating seamless AI transitions between cosplayer videos and animated hero visuals. The result? A campaign that sparked excitement and generated incredible fan engagement.

In the hyper-competitive mobile game market, launching a new hero isn't enough—your hero needs to be part of a global conversation. You need content that grabs attention instantly—not just a video, but an emotional journey that makes players fall in love with the characters of Raid: Shadow Legends. But how do you create this buzz in a saturated market? We found the solution—through AI technology and the magic of cosplay.

Our task was to create seamless transitions that blend the real world and the game world into a cohesive whole. We worked with incredibly talented TikTok cosplayers to bring the characters to life, using our AI technology to create smooth transitions from their videos to the animated hero visuals, highlighting their unique personalities and abilities. Each transition was designed to perfection, showcasing the essence of the game—from its dark fantasy aesthetic to the heroes' epic backstories.

Specific Steps We Took:

• Partnered with TikTok cosplayers to ensure authentic visual representations of the heroes.
• Integrated hero animations that smoothly flowed from live-action video.
• Crafted storytelling based on the game's lore, immersing the audience in the unique world of the characters and their abilities.

· AI-Powered Seamless Transitions
We created smooth, animated transitions that organically blended with the cosplay videos, making the heroes come to life. This gave the audience the sensation that the characters from Raid: Shadow Legends were jumping off the screen into reality.

Example in Use: A smooth transition from a cosplayer to a fully animated hero, which made the video feel like magic and captured the viewers' attention immediately.

· TikTok Cosplay Influencers
We took cosplay from a hobby to a channel for deeper audience connection. The cosplay influencers brought the heroes to life, and through AI-powered transitions, the characters became more engaging, real, and memorable.

Example in Use: A video featuring a cosplayer transforming into the hero, which made the audience feel the character's powers and personality firsthand.
· Dark Fantasy as the Core Concept
We amplified the dark fantasy atmosphere of Raid: Shadow Legends, using visuals and effects that transported the audience into the game world.

Example in Use: Dark, mystical visuals and epic battle scenes that highlighted the game’s intense lore and aesthetics, making the content feel more immersive and exciting.

· Dynamic Transitions That Capture Attention from the First Second
We didn't just create content, we created experiences. Each video was a mini-story that captivated not only Raid fans but also attracted those who had never heard of the game. The dynamic animation and stunning transitions made the content viral-worthy.

Real-Life Example: We created a video where the cosplayer seamlessly transformed into an animated hero, which grabbed 100,000 unique views.

· Emotion-Driven Content that Sticks
It wasn’t just about showcasing the hero; it was about delivering the character’s journey, struggles, and triumphs. We used the game’s deep lore and vivid storytelling to forge an emotional connection, resulting in higher engagement.

Real-Life Example: A video with such high engagement that fans began discussing the characters, sharing the video, and eagerly awaiting new animations.

· Fast Execution, Maximum Quality
Delivering high-quality content with such effects requires time—but we did it fast, without compromising on quality. Every animation and transition was perfectly executed, keeping the essence of the game intact.

Real-Life Example: The rapid integration of animation and transitions, which made TikTok "blow up" with 5,000 likes and 400 comments in a short period.

· Reach: 100,000 Viewers
The campaign garnered 100,000 unique views, creating a massive buzz around the new heroes and increasing game awareness among potential players.

· Likes: 5,000
A 5,000-like count proves the level of fan engagement and shows the deep connection the content made with the audience.

· Comments: 400
The comment section exploded with discussions from fans who couldn’t wait to dive deeper into the characters and share their excitement.

· Engagement Rate: 6%
With an engagement rate of 6%, the campaign far surpassed expectations, demonstrating that the content resonated deeply with viewers.

This wasn’t just another marketing campaign. This was a story—one that captured hearts and imaginations. Thanks to the seamless integration of AI and cosplay, we didn’t just make the new heroes of Raid: Shadow Legends seen; we made them unforgettable. If you want your brand to not only be noticed but to become a true part of your audience’s world, GenerAItion knows exactly how to make it happen.
Reach out to us, and let’s create not just content, but legends